Author: Reynold Xin <rxin@apache.org>

Closes #443 from rxin/readme and squashes the following commits:

16853de [Reynold Xin] Updated SBT and Scala instructions.
3ac3ceb [Reynold Xin] README update

Author: Reynold Xin <rxin@apache.org>

Closes #1 from rxin/readme and squashes the following commits:

b3a77cd [Reynold Xin] Removed reference to incubation in README.md.

The link does not work otherwise.

Closes #316

This is misleading because the build doesn't source that file. IMO
it's better to force people to specify build environment variables
on the command line always, like we do in every example.

Changing image references to master branch.

are now needed

This commit makes Spark invocation saner by using an assembly JAR to
find all of Spark's dependencies instead of adding all the JARs in
lib_managed. It also packages the examples into an assembly and uses
that as SPARK_EXAMPLES_JAR. Finally, it replaces the old "run" script
with two better-named scripts: "run-examples" for examples, and
"spark-class" for Spark internal classes (e.g. REPL, master, etc). This
is also designed to minimize the confusion people have in trying to use
"run" to run their own classes; it's not meant to do that, but now at
least if they look at it, they can modify run-examples to do a decent
job for them.

As part of this, Bagel's examples are also now properly moved to the
examples package instead of bagel.

Adds links to new instructions in:
* The main Spark project README.md
* The docs nav menu called "More"
* The docs Overview page under the "Building" and "Where to Go from Here" sections