[SPARK-9486][SQL] Add data source aliasing for external packages

Users currently have to provide the full class name for external data sources, like:

`sqlContext.read.format("com.databricks.spark.avro").load(path)`

This allows external data source packages to register themselves using a Service Loader so that they can add custom alias like:

`sqlContext.read.format("avro").load(path)`

This makes it so that using external data source packages uses the same format as the internal data sources like parquet, json, etc.

Author: Joseph Batchik <joseph.batchik@cloudera.com>
Author: Joseph Batchik <josephbatchik@gmail.com>

Closes #7802 from JDrit/service_loader and squashes the following commits:

49a01ec [Joseph Batchik] fixed a couple of format / error bugs
e5e93b2 [Joseph Batchik] modified rat file to only excluded added services
72b349a [Joseph Batchik] fixed error with orc data source actually
9f93ea7 [Joseph Batchik] fixed error with orc data source
87b7f1c [Joseph Batchik] fixed typo
101cd22 [Joseph Batchik] removing unneeded changes
8f3cf43 [Joseph Batchik] merged in changes
b63d337 [Joseph Batchik] merged in master
95ae030 [Joseph Batchik] changed the new trait to be used as a mixin for data source to register themselves
74db85e [Joseph Batchik] reformatted class loader
ac2270d [Joseph Batchik] removing some added test
a6926db [Joseph Batchik] added test cases for data source loader
208a2a8 [Joseph Batchik] changes to do error catching if there are multiple data sources
946186e [Joseph Batchik] started working on service loader