[SPARK-20456][DOCS] Add examples for functions collection for pyspark

## What changes were proposed in this pull request?

This adds documentation to many functions in pyspark.sql.functions.py:
`upper`, `lower`, `reverse`, `unix_timestamp`, `from_unixtime`, `rand`, `randn`, `collect_list`, `collect_set`, `lit`
Add units to the trigonometry functions.
Renames columns in datetime examples to be more informative.
Adds links between some functions.

## How was this patch tested?

`./dev/lint-python`
`python python/pyspark/sql/functions.py`
`./python/run-tests.py --module pyspark-sql`

Author: Michael Patterson <map222@gmail.com>

Closes #17865 from map222/spark-20456.