[SPARK-5099][Mllib] Simplify logistic loss function

This is a minor pr where I think that we can simply take minus of `margin`, instead of subtracting  `margin`.

Mathematically, they are equal. But the modified equation is the common form of logistic loss function and so more readable. It also computes more accurate value as some quick tests show.

Author: Liang-Chi Hsieh <viirya@gmail.com>

Closes #3899 from viirya/logit_func and squashes the following commits:

91a3860 [Liang-Chi Hsieh] Modified for comment.
0aa51e4 [Liang-Chi Hsieh] Further simplified.
72a295e [Liang-Chi Hsieh] Revert LogLoss back and add more considerations in Logistic Loss.
a3f83ca [Liang-Chi Hsieh] Fix a bug.
2bc5712 [Liang-Chi Hsieh] Simplify loss function.